Digital marketing is everywhere nowadays, and automotive sales in the 21st century is as much about selling online as it is about selling on the shop floor. From small independent dealerships to large franchises, automotive sales professionals are devoting more and more time and energy into developing websites, building their social media presence, and even
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Trained car sales professionals know all the best techniques to use to boost sales, but nothing creates demand like an exciting new product. When a new model really captures an auto buyer’s imagination, it makes the job of sales staff that much easier, as customers come in eager to get behind the wheel of the
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Just over five years ago, Detroit auto maker Chrysler filed for Chapter 11 bankruptcy. However, the company found an unlikely saviour across the pond in Italian giants Fiat, who completed a gradual takeover before merging the two companies in 2014, officially giving birth to Fiat Chrysler Autos. With such a bleak recent past, who would
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