When it comes to your customers, loyalty is everything. While the numbers out there vary, the vast majority of professionals agree that obtaining a new customer is much more expensive than keeping a previous one, and previous customers are much more likely to purchase from you than a new customer. As a result, making an
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Diesel is often associated with smelly and loud vehicles, but that perception is largely inaccurate. While most large and loud commercial vehicles are diesels, many of the diesel passenger vehicles on the road today are quiet and discreet, and can’t easily be distinguished from their gas counterparts. With the recent Volkswagen emissions scandal, diesel vehicles
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The mid-sized sedan has been a family staple for years. Popular for its functionality, price, and fuel economy, it was a no-brainer vehicle choice for many families. The mid-sized sedan market seemed untouchable for a very long time, and it was accepted as a key option among vehicle offerings. However, over the past several years
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Did you know that the Trans Canada Highway is now fully electric vehicle (EV)-friendly? The 80,030 km route, which runs from British Columbia to Newfoundland, taking in all ten provinces, now has enough charging stations for an electric vehicle to travel all the way across the country, making it officially the longest green highway in
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Automotive service advisors act as a bridge between technically oriented mechanics and customers within an automotive service capacity. Acting as a liaison between these two parties, automotive service advisors need to be able to ‘translate’ the technical automotive repair jargon of mechanics into terms that are easy to understand for customers. There is no mechanic
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For many car lovers, working as a mechanic in an auto garage would be the ultimate career. When you have an interest in the automotive industry, nothing could be more rewarding than earning a salary while working under the hoods of some of your favourite vehicles. Automotive schools enable students to combine their love of
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