Maserati's Big EV Play: What Students at Auto Mechanic School Need to Know

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Add Maserati to the list of companies itching to get in on the electric car game. A recent announcement by the brand promises the first electric Maserati will be here in 2020, with a fast, brand-wide transition to electric power occurring soon after. It’s a bold investment in cleaner automotive technology, and one that could have significant effects across the auto industry.
Want to learn a little more? Here’s a look at what you can expect in the coming years.

Students at Auto Mechanic School Can Expect a Stream of Electric Maseratis Starting in 2020

In 2020, the Maserati Alfieri will be available in both a traditional, gas-powered version and an all-electric version. This marks the beginning of Maserati’s electric-powered ambitions.
Design-wise, the electric car will look more or less identical to its gas-guzzling counterpart, preserving the luxury allure the brand has cultivated over the years. This is an important part of Maserati’s approach, and something it hopes will give it an advantage over upstart competitors like Tesla and Faraday Future, which don’t have the same kind of history.

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Maserati’s luxurious feel could give it an advantage in the EV market

However the move pans out, admirers of luxury electric automobiles who take on car mechanics training will have a lot to look forward to in the near future.

Before Long, Maserati Could Go 100 Per Cent Electric

What makes the Maserati particularly interesting is that unlike some brands, which intend to offer gas-powered and all-electric versions of their lineup side by side, the plan is for its cars to go 100 per cent electric within the next several years.
Making this sort of dynamic shift could have interesting consequences. For example, if luxury car buyers don’t go in for all-electric very aggressively, it could put the company at a disadvantage while slower-to-adapt competitors keep putting out regular gas-guzzlers. On the other hand, it could put the brand at an advantage if pricey electric cars take off in a big way.
Only time will tell how well this move works out, so don’t expect to see any sort of resolution until after you’re finished with auto mechanic school.

An Electrified Maserati Is the Beginning of Something Much Bigger

The Maserati brand is a part of the larger Fiat-Chrysler Automobiles company, and is actually playing something of a guinea pig role for that company’s larger electrified ambitions. By 2022, the plan is for over 50 per cent of the company’s vehicles to incorporate electric automotive systems, representing a huge number of cars. Alfa Romeo, Chrysler, Dodge, Fiat, Maserati, Jeep, and Ram are all brands underneath the Fiat-Chrysler umbrella.
Today’s auto market really only has a handful of electric cars with enough range to be useful to most people, so an influx of that magnitude within just a few years is sure to have interesting effects on the market. You can probably expect to see and work with a great many electric vehicles after a few years in your auto mechanic career.

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The Maserati move is the beginning of electrification for Fiat-Chrysler Automobiles

Do you want to make yourself a part of the electric car revolution?
Pursue automotive training programs at CATI!

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