Common Questions Hybrid Car Buyers Have and How to Answer Them as an Auto Sales Professional
An auto sales professional works at the frontline of the automotive industry. From greeting a new customer at the dealership to closing a sale, you’ll be a key player in helping more people enter the market as satisfied car owners. Helping clients find the right vehicle requires a good understanding of the auto market and where consumer interest lies. As more drivers turn to hybrid vehicles, professionals with car sales training will need to bring those clients the info and services they need.
Many customers will be purchasing a hybrid car for the first time, and it’ll be your job to educate buyers on the best fit for them. Students in auto sales college will gain superior product knowledge to meet the needs and queries of their clients. So, what kind of questions can you expect from hybrid car buyers? Read on for a look at how you can help as an auto sales professional!
[Infographic] Common Questions Hybrid Car Buyers Have and How to Answer Them as an Auto Sales Professional
1. What Are the Advantages of a Hybrid Car?
Some clients may be choosing between a hybrid vehicle and an electric or gas vehicle at your dealership. You should help them make that decision by explaining some of the key advantages, including:
- A hybrid uses both an internal combustion engine and an electric motor for better fuel-efficiency
- Hybrids tend to have a higher resale value compared to gas vehicles
- Hybrids recharge as they drive, so there’s no need to plug in
- Hybrids can switch to gas when the battery runs low on charge, so drivers don’t have to worry about finding a charging station
Did you know? There are three different types of hybrids out there: Parallel, Series, and Plug-in
2. How Do I Charge a Hybrid?
As an auto sales professional, you’ll need to explain how a hybrid vehicle works. Hybrids charge by either:
- Plugging in to a power source
- Regenerative braking while driving
- “Coasting” or forward motion without pressing the gas pedal
3. How Reliable Are Hybrids?
Some clients may be more hesitant when it comes to buying a hybrid. You can assure your customers by explaining:
- Current hybrid cars have demonstrated excellent reliability in performance
- New hybrids (and some used ones) come with better warranties that can save you money if a major part fails
- Hybrids are not a great choice for drivers who don’t user their car often; hybrid batteries must be charged by consistent use or they risk malfunction
Fun fact: As an auto sales professional, you can specialize in the sale of new or used cars
4. What Kind of Maintenance Costs Do Hybrids Have?
Some customers may be wondering whether hybrids come with high maintenance costs. The answer is no:
- Hybrids require the same maintenance as regular vehicles
- Hybrids have a long battery life
- Hybrids typically require less brake and engine repair
- Drivers will spend less on fuel
5. Which Type of Hybrid Is Right for Me?
Prepare to give your clients an overview of the three types of hybrids:
- Full hybrids: Can run solely on combustion or electric engine, or both
- Mild hybrids: Runs on both combustion engine and electric battery
- Plug-in hybrids: Runs in just electric mode
Remember that the right type will depend on the buyer’s preferences, which might include:
- Efficiency
- Saving on fuel
- Sustainability
Ready to guide customers to the vehicle that’s right for them?
Train for a career in auto sales with CATI!
Sources:
https://www.autotrader.ca/editorial/20220310/answering-your-most-common-questions-about-hybrids/
https://www.carsdirect.com/green-cars/commonly-asked-questions-about-hybrid-cars
https://www.autotrader.ca/editorial/20220310/answering-your-most-common-questions-about-hybrids/
